Promoting Spray Tans in the Winter Months

Winter is just around the corner and as we all know our tans will be going into hiding very soon. Tanning in the winter just doesn’t seem as important as to the rest of the year.  But there are those moments, where a little cleavage is needed and we need the nice golden and rejuvenating tan skin that makes us all feel young and desirable again.  What better way to tan for those moments than with a spray tan?
Salons and business owners should take this time to market their spray tan services more.  Give deals and when I say deals I mean GREAT deals. Think about it for a moment.  By bringing in more spray tan customers you can boost sales and cut expenses. Here are a few;

• Spray tanning is fast and easy.
• Solutions are less expense than ever before.
• You save power with spray equipment over tanning beds.
• Your customer will feel instantly better with their appearance.
• By helping your customers save, they feel more appreciated to you.
• Prepare for the sale by ordering in Gallons or more bulk.

Depending on what you charge for your services, think about cutting your prices in half or close to it. You may be thinking that is too much. But if you can have a customer come in twice as much as before, would your sales still not be about the same?  Sure you may be buying a little more on solutions than before but maybe you also can look into something less costly in blends of solutions for this type of special. The point is you need to keep those customers coming in and if your customer feels they are getting a deal, they will be back.

Some ideas on promotions are (example);

• 5 Tans for $50
• $10 Tan a week
• Buy 5 Tans get 6^th Free
• Free Spray Tan with any Tan Package
• Mother and Daughter Special’s
• Couple’s Special
• Holiday & Event Special

Modify them to suite your needs. Have restrictions or time frames where needed.

Marketing is the key factor in upping your clientele this time of year.  A promotion this big should hit all key areas in marketing for your business.  You will want to start with your own client base to start. The customers that are coming to should be the first to know of your promotions. Also change it up a bit and offer different specials at certain times or have more than one going on. Get the word out to your local area and bring in signup bonuses for new clients. Get those gears turning in your heads and come with a creative way to market your items and services.

Winter is not a loss. Many small salons cut back business hours because business is slow this time of year.  But you do not have to cut those hours. You have to be innovative and refresh.   Sure your sales may not be as good as they are in the peak season but you can still make a decent profit for your business.  We all take a loss this time of year because we are a seasonal business. But we don’t have to just go with it. We can fight against it and make our businesses stronger, better, and bigger than ever before. Success never happens overnight but takes time. So good luck this winter and I hope to hear what all of you will be doing to promote spray tanning this winter.