Over the last ten years I have been in the tanning industry, I have found that it can be very hard to keep good business in the off season. Every year around October sells begin to slow and clients are less interested in tanning in any form from spray tanning to tanning beds and booths. So what are we who work in this industry plan to do to make up for our lost of business?
Believe it or not but tanning salons and mobile tan business owners can still make a nice profit during this off season. There are many things you can do to help boost your sales, adding new products and even offering other services. There is a difference in what salons and a mobile business can offer. Mobile tanning has to keep in mind that everything they have and do must travel with them. Salons are stationary and most often there only concern is space. In this article we hope to go over each of these areas of professionalism to help all concerned.
When business begins to slow, we must all become creative to help boost our sells. Each of us live in different areas where some of us has a colder climate and some with a warmer climate. In warmer areas it can be a little more easy to keep good business but for us who where long-johns all winter, tanning becomes an expience we don't need. For salons and professionals who do business in a colder climate, I seriously hope you might consider offer services outside of tanning. Spa treatments are becoming more popular and can be very affordable to you and your clients. Just look over and check out a few of the options listed below.
You can offer other services when people want to be pampered but are not interested in getting a spray tan at that time. Some great services we have people like to have done in their homes and in salons are things like body wraps. Body wraps are used to help detox the body and can be used to loss weight, and treat cellulite. There are several optional body wrap services you can offer to your clients. Also foot detox is on the rise and you wouldn't believe the toxins you can have removed from your body in just ten minutes. this option is cost effective with mostly only the equipment to buy.
Body massage is also another option. Now you can get easy training videos that can teach you pressure points and how to give a proper body massage. Hot stone treatment have become very popular to use with a body massage. Even cold stones can be used to give a lift to a facial massage. As you can imagine, these are spa treatments and are things your clients will like to have in options.
Their are also things like the portable and stationary Infrared saunas that you can use with your mobile business and or salon. They are less expensive than some of your other equipment and are a high profit item with no special supplies to purchase for their use. Another great feature to offer is aromatherapy while you provide your other services. Aromatherapy is good for mental health and relaxation. There are certain scents that give harmony in a persons mental health and by talking with your client you can find the right aromatherapy to help them.
If Spray tans is the only service you care to offer, you may want to think about resell of certain products like tan extenders, body scrubs, and lotions rich in moisturizer. These are popular items your clients want, need, and purchase when they spray tan often. Your client will also want really great products so really think about this before stocking.
Mobile tanning requires a large amount of organization. You must carry with you all equipment and supplies and even products you offer for resell. We have found the best option in transporting your equipments is by a suitcase on wheels. For one you purchase make sure it has at least two large separate compartments to keep equipment and products separate. Also you want to make sure liquid products are below your equipment in case of accident. One suitcase should be plenty to carry all your spray tanning supplies. For other services you may like to offer like body wraps or massages, another suite-case on wheels would work just fine. Carry only enough equipment and supplies to see you through a few sessions.
When client make appointments for your spray tan services or other services, ask then what options they are looking for. Making fliers or brochures for your business and give them to your clients, will keep them up to date on all the services you offer. Salons can place banners in store windows to let clients know of additional services. offered.
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