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Monday, September 13, 2010

New Products

Sunless Tan Masters would like to introduce Badger Airbrush and Totally Tan Solution to our clients. Badger Air-Brush Co. has embraced the philosophies of high quality, good value, and superior service since our inception nearly forty years ago. From the people they employ to the products they manufacture, Badger’s dedication to excellence and quality is supreme.

Totally Tan Solution comes in the DHA forumula & the advance IPF formula. The newest
tanning solution, Totally Tan IPF. Totally Tan’s improved-performance formula fully develops in four hours, so there is no more waiting eight to 12 hours to develop a rich, tropical tan. The advanced technology in Totally Tan IPF protects the DHA molecules for more stability, allowing the tanning solution to begin activating within two hours. Totally Tan IPF produces a richer, deeper color with a lesstacky feeling following application. Totally Tan IPF solution contains panthanol vitamin B5 for unsurpassed moisturizing effects, and it’s odorless, the company says. The solution is available in several assorted sizes.

Wednesday, June 16, 2010

Over the last ten years I have been in the tanning industry, I have found that it can be very hard to keep good business in the off season. Every year around October sells begin to slow and clients are less interested in tanning in any form from spray tanning to tanning beds and booths. So what are we who work in this industry plan to do to make up for our lost of business?

Believe it or not but tanning salons and mobile tan business owners can still make a nice profit during this off season. There are many things you can do to help boost your sales, adding new products and even offering other services. There is a difference in what salons and a mobile business can offer. Mobile tanning has to keep in mind that everything they have and do must travel with them. Salons are stationary and most often there only concern is space. In this article we hope to go over each of these areas of professionalism to help all concerned.

When business begins to slow, we must all become creative to help boost our sells. Each of us live in different areas where some of us has a colder climate and some with a warmer climate. In warmer areas it can be a little more easy to keep good business but for us who where long-johns all winter, tanning becomes an expience we don't need. For salons and professionals who do business in a colder climate, I seriously hope you might consider offer services outside of tanning. Spa treatments are becoming more popular and can be very affordable to you and your clients. Just look over and check out a few of the options listed below.

You can offer other services when people want to be pampered but are not interested in getting a spray tan at that time. Some great services we have people like to have done in their homes and in salons are things like body wraps. Body wraps are used to help detox the body and can be used to loss weight, and treat cellulite. There are several optional body wrap services you can offer to your clients. Also foot detox is on the rise and you wouldn't believe the toxins you can have removed from your body in just ten minutes. this option is cost effective with mostly only the equipment to buy.

Body massage is also another option. Now you can get easy training videos that can teach you pressure points and how to give a proper body massage. Hot stone treatment have become very popular to use with a body massage. Even cold stones can be used to give a lift to a facial massage. As you can imagine, these are spa treatments and are things your clients will like to have in options.

Their are also things like the portable and stationary Infrared saunas that you can use with your mobile business and or salon. They are less expensive than some of your other equipment and are a high profit item with no special supplies to purchase for their use. Another great feature to offer is aromatherapy while you provide your other services. Aromatherapy is good for mental health and relaxation. There are certain scents that give harmony in a persons mental health and by talking with your client you can find the right aromatherapy to help them.

If Spray tans is the only service you care to offer, you may want to think about resell of certain products like tan extenders, body scrubs, and lotions rich in moisturizer. These are popular items your clients want, need, and purchase when they spray tan often. Your client will also want really great products so really think about this before stocking.

Mobile tanning requires a large amount of organization. You must carry with you all equipment and supplies and even products you offer for resell. We have found the best option in transporting your equipments is by a suitcase on wheels. For one you purchase make sure it has at least two large separate compartments to keep equipment and products separate. Also you want to make sure liquid products are below your equipment in case of accident. One suitcase should be plenty to carry all your spray tanning supplies. For other services you may like to offer like body wraps or massages, another suite-case on wheels would work just fine. Carry only enough equipment and supplies to see you through a few sessions.
When client make appointments for your spray tan services or other services, ask then what options they are looking for. Making fliers or brochures for your business and give them to your clients, will keep them up to date on all the services you offer. Salons can place banners in store windows to let clients know of additional services. offered.

Wednesday, January 13, 2010

STM Newsletter Jan. 2010

Mobile Spray Tanning Business

For the past two years the mobile spray tanning business has really taken off. With Home airbrush tanning systems becoming more reasonably priced and with the growing demand for spray tans, the consumers are deciding to take new steps in this area. What people must be aware of is that your success in the tanning industry will depend on you and your hard work. Your new mobile tanning business will not hit success without your outreach to your clients.
The first step is to be prepared with the right tools you will need. Below is a list of things you need to consider for your tanning business.
1. Make sure you have business cards, to hand out to clients. Business cards can do several things besides just list your business information. You can offer special discount for new clients, a referrals program to bring in new clients from assisting customers, a free tan for every ten tan services (you can mark cards or use a hole puncher to mark services rendered to clients). Use you imagination to come up with new ideas. A great idea is to have several different business cards that all offer a special promotion of some kind.
2. You need a phone line that you can be reached at at all times of the day. If this is not possible, make sure you have a voice message service that states your business and your name. Make the out going message professional and make sure it pertains to your business.
3. The hours of the day you intend to work. Since you will be working on other people time, you must consider this an important issue. Your clients will want services in the morning, noon, and evening times. This can be hard if you have children or work another job. You will need to set the hours and days you intend to work but it is also important to be flexible to bring in new clients. Make sure you leave enough time between tans to get to other clients homes.
4. You need an advertising budget. No matter how small or large your budget may be you must advertise as much as possible. Local newspapers and bulletins are a cost effect way to bring in new business but you will need to do this every week. Ask local business owners if you can post a flier in there window or leave business cards at receptionist desk or in waiting room areas. One of the most efficient ways to bring in business is by the radio. All walks of people in your area listen to the radio and you can hit a wide market area. This type of advertising can be expensive so make sure you are prepared in all areas before doing this.
5. Besides offering spray tanning it is also good to sell other types of products. Tan extenders is a great way to earn extra cash and it pertains to the tanning industry. You might also like to include skincare, or learn other techniques such as body wraps, massage, and even aromatherapy while you tan. Before adding additional services do your research and be prepared in those areas also.
6. A list of supplies you will need to keep stock. Spray tanning solutions will be the biggest area to keep stocked but it is also important not to overstock. Tanning solutions are only good for the first year. They can keep longer if they are refrigerated. Other things to keep on hand are gloves for performing spray tans, dark towels to use for cleaning purposes. Towels are also used for clients to stand on while tanning. This helps keep the bottom of their feet's from getting solution on them from the over spray.
7. Gas and car expenses you also need to be considered. Keep track of mileage and your insurance to file on your taxes at the end of the year. These expenses are important also in the pricing of your services.
8. Know what others are charging in your area for spray tanning services. Salons in your area have a price set that may be on the cheap side but it is still important not to get to much higher than them. Keep in mind that you have no stationary cost like lights and rent to consider. Even though gas is a concern with business growing you will soon reach the point of a nice profit.
The most important step in working a mobile tanning business is to get up a clientele. This is your main goal in the beginning and you need to consider all options at your disposal. Start with friends and family, also use collages in your work force. Friends and family are a great way to get the word out about a new spray tan service in your area. At school functions you could mention to teachers and parents about the new business you are starting.
A good clientele will take you at least a year to build. That first year will be your hardest and you will see little return for you time and money but don't give up to soon. As time goes by you will see the start of your success grow. Most mobile business do not see a great profit margin until their second year in business. Keep records from month to month on you business. Things you need to keep record of are as listed.
1. Your income profit
2. Your product expense
3. Your marketing expense
4. Your car expense

As time goes by you should see your profits grow and your deficits decrease.

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