Encouragement to Educate Your Tanning Clients

Tan Addiction: When working in a salon your bound to have that one client that is a tan addict. It can happen at any age. They never see themselves as dark or beautiful enough or tanning just makes them feel good. As a salon owner you are bound by your industry to try and help this person understand the damages they can be doing to themselves. If you have a client like this now, please don't wait another day and try and speak to them today. Here is a few pointers.

• It can be hard to bring up the subject to your client without the possibility of offending them.  Start off with how long they have been a customer and how much you appropriate their business. 
• Let them know that you and your business wants to always promote healthy tanning habits to your clients because tanning is such a big issue when it comes to skin cancer. A good way to do this is to start an awareness program with your salon and print out an article or two to hand out to all your clients. 
• Tell them how much you yourself love tanning and how tanning can be healthy for them. How Vitamin D is a key factor in our health as wells as our bone structure and that without the right amount of Vitamin D within our system, it can also cause health issues as well as cancerous cells to develop.
• Get them talking about how tanning makes them feel and what are they trying to achieve with results. They may come to help treat issues of pain that you never even knew about. If so, you may like to start an alternative way of treatment with heat for them on the side. There are wellness machines for salons now days or you may like to look into some body wraps (with bandages or foil).
• See if they are coming to get a darker tan. Excessive tanning is something they might not be able to see for themselves. They will never be able to see the changes in there skin tones and you may need to late them know which can be tricky. 
• One thing you can do is start a before and after program for new clients. When they sign up for a month package, have a small camera beside your counter to take a quick picture. Let them know that at the end of the month, you will take another picture so they can see the results of using your beds. It could also be a great promotional advertisement in the future if your clients agree to it. (Do not share their pictures without written consent).
• For someone you feel is becoming a tan addict, offer a free spray tan. A safe alternative to tanning beds that they might pick up on and enjoy. By doing one spray tan a week they might not feel the impulse as much to tan as often on there monthly bed packages. 
• Sunless tanning products are also something you might like to offer. Have several options and give out a sample if need be to encourage them. Many people have a negative view of these items but with all the advancements that have been made to them in the last few years, they are sure to find something to love.
• Teach more about skincare and how to protect themselves from skin aging. There are all types of anti-aging products on the market today and it is never to early to start prevention. Moisturizing is a key component to the aging process so always have good moisturizers on hand. Moisturizing is also very important to a great tan also. 

The best advice we can really give to you is encouragement to educate yourself and your clients. A successful business always is there for its customers and has a deep understanding of pros and cons to any subject. Although these articles main focus was to tan addiction clients, we hope that the pointers we gave can go beyond just them to help all your clients and business.